In a market-driven planning approach, the differential advantage is determined:
A) by the planning committee.
B) by strategy formulation.
C) in the pretest stage.
D) by market research.

Question

Quizplus · Accepted Answer

The differential advantage in a market-driven planning approach is determined by market research, which helps identify what sets a product or service apart from competitors in the eyes of consumers.

In a Market-Driven Planning Approach, the Differential Advantage Is Determined