In the VALS system, achievement-oriented individuals are heavily influenced by the actions and approval of others.
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Q18: Over-the-counter pharmaceutical purchases can be characterized as
Q19: Wellness programs would be positioned as a
Q20: Attitudes are one's enduring cognitions or feelings.
Q21: It is essential for marketers to understand
Q22: VALS measures consumers' value systems and is
Q24: "Birds of a feather flock together" is
Q25: PRIZM is like VALS and is based
Q26: The foundation of PRIZM is demographics, media
Q27: The changes in a person's behavior as
Q28: Learning occurs as a result of stimulus,
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