Manufacturers tend to be channel commanders when:
A) the price of their products is high.
B) the cost of carrying inventory for suppliers is high.
C) delivery costs tend to be high.
D) the brand names are well known.

Question

Quizplus · Accepted Answer

Manufacturers become channel commanders when their brand names are well known, as this gives them significant influence and control over the distribution channels due to the demand and recognition of their products.

Manufacturers Tend to Be Channel Commanders When