Social class is often used as a basis for psychographic segmentation because individuals within the same social class:
A) are often in the same social clubs and can be reached with the same promotional vehicles.
B) have similar attitudes and similar purchasing patterns.
C) often have a similar sociodemographic profile.
D) are often very homogeneous on all key demographic characteristics important to marketers.

Question

Quizplus · Accepted Answer

Individuals within the same social class tend to have similar attitudes and purchasing patterns, making it a useful basis for psychographic segmentation.

Social Class Is Often Used as a Basis for Psychographic