To address norms, attitudes, and beliefs shared among a group or population, which health communication strategy will focus on the process of disseminating information to individuals and maximizing the likelihood that individuals within the target population will adopt healthy behaviors?
A) Community mobilization
B) Organizational development
C) Social marketing
D) Communications theory

Question

Quizplus · Accepted Answer

Social marketing focuses on disseminating information and influencing behaviors within a target population by using marketing principles to promote healthy behaviors.

To Address Norms, Attitudes, and Beliefs Shared Among a Group