Many emerging market companies are avoiding the traditional method of internationalization and instead capitalizing on the ________.
A) opportunities in China and Russia
B) reduction in trade barriers
C) born global phenomenon
D) offshoring opportunities

Question

Quizplus · Accepted Answer

The born global phenomenon refers to companies that are international from their inception, rather than gradually expanding into global markets. Emerging market companies are increasingly adopting this approach, rather than relying on traditional methods of internationalization.

Many Emerging Market Companies Are Avoiding the Traditional Method of Internationalization