Marketing-oriented companies like Nestle and Unilever are more likely to use a ________ structure because products can be adapted to local requirements.
A) global functional
B) global geographic
C) matrix
D) domestic

Question

Quizplus · Accepted Answer

Global geographic structure allows companies to divide their operations based on geographic regions, which makes it easier to adapt products to local requirements. This structure also allows for better communication and coordination between different regions, which is important for marketing-oriented companies that need to respond quickly to changes in consumer demands. Global functional and matrix structures may not be as effective for these companies because they may limit local adaptability and flexibility. Domestic structures are not suitable for companies that operate in multiple countries.

Marketing-Oriented Companies Like Nestle and Unilever Are More Likely to Use