All of the following are typical reasons for forming cross-border alliances EXCEPT ________.
A) avoiding import barriers
B) sharing R&D costs and risks
C) gaining access to specific markets
D) testing marketing campaigns overseas

Question

Quizplus · Accepted Answer

Testing marketing campaigns overseas is not a typical reason for forming cross-border alliances. The other options, such as avoiding import barriers, sharing R&D costs and risks, and gaining access to specific markets, are commonly cited reasons for such alliances.

All of the Following Are Typical Reasons for Forming Cross-Border