The licensing strategy is LEAST appropriate when a firm ________.
A) markets a diverse product line
B) uses standardized production methods
C) has mature products with rising margins
D) uses rapidly changing technologies

Question

Quizplus · Accepted Answer

Licensing is least appropriate when a firm has mature products with rising margins because the firm can generate more revenue by selling the products itself rather than licensing them to other companies.

The Licensing Strategy Is LEAST Appropriate When a Firm ________