Environmental scanning should most likely cover all of the following major variables EXCEPT ________.
A) political instability
B) currency instability
C) global competition
D) marketing strategies

Question

Quizplus · Accepted Answer

Environmental scanning typically focuses on external factors that can affect a business, such as political instability, currency instability, and global competition. Marketing strategies, on the other hand, are internal to the company and would not typically be included in an environmental scan.

Environmental Scanning Should Most Likely Cover All of the Following