Which of the following terms refers to the continuous process of gathering and evaluating information about variables and events around the world that may pose threats or opportunities to the firm?
A) strategic management
B) SWOT analysis
C) environmental assessment
D) mission evaluation

Question

Quizplus · Accepted Answer

Environmental assessment refers to the continuous process of gathering and evaluating information about variables and events around the world that may pose threats or opportunities to the firm. Strategic management refers to the overall process of planning, implementing, and evaluating strategies to achieve organizational objectives. SWOT analysis is a tool used in strategic management to assess the strengths, weaknesses, opportunities, and threats of a company. Mission evaluation involves assessing the goals and purpose of the organization.

Which of the Following Terms Refers to the Continuous Process