When Tom Smith, CEO of Food Lion reads Modern Grocer, visits other grocery stores to compare prices, and reviews daily sales figures, he is doing activities in which of the following steps of the rational approach?
A) Monitor the decision environment
B) Define the decision problem
C) Specify decision objectives
D) Diagnose the problem

Question

Quizplus · Accepted Answer

When Tom Smith reads trade magazines, visits competitor stores, and reviews sales figures, he is monitoring the decision environment, which is the first step in the rational decision-making process. This step involves gathering information about the internal and external factors that might affect the decision.

When Tom Smith, CEO of Food Lion Reads Modern Grocer