For I. A. Richards and other semiologists, meaning resides in words and other symbols rather than in people.
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Q10: The socio-cultural tradition is based on the
Q11: Contemporary socio-cultural theorists reject the idea that
Q12: Hybrids are possible across the seven traditions
Q13: The "Frankfurt School" embraced the economic determinism
Q14: Contemporary socio-cultural theorists claim that it is
Q16: In the tradition of rhetorical communication, oral
Q17: The study of information processing, feedback, and
Q18: Central to the critical tradition is a
Q19: What are the principal characteristics of rhetorical
Q20: What, in your own words, is the
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