In the context of assumptions that underlie uses & grats, which of the following statements is true about media consumers' ability to discern and report the motivations behind their media choices?
A) Researchers vary in their opinions of whether or not consumers can be trusted to efficiently report their reasons; the question remains debated.
B) Consumers are mostly unable to draw parallels between their media usage and the motivations behind it.
C) Millennials and educated consumers are most capable of accurately reporting the motivations behind their media use.
D) Consumers are overly self-serving; they are more likely to give socially desirable answers than accurate reports.

Question

Quizplus · Accepted Answer

Researchers have differing opinions on whether consumers can accurately report their motivations for media use, and this remains a debated topic.

In the Context of Assumptions That Underlie Uses & Grats