The low-cost leadership strategy is known for requiring skills based on strong marketing ability, creative flair, strong capability in basic research, and corporate reputation for technological leadership.

Question

Quizplus · Accepted Answer

The statement is incorrect. While marketing ability and creativity may be important for a low-cost leadership strategy, the key skills needed include highly efficient operations, tight cost controls, and economies of scale. Basic research and technological leadership may not be as important in this strategy.

The Low-Cost Leadership Strategy Is Known for Requiring Skills Based