Miles and Snow's Strategy Typology is based on the notion that:
A) strategy should correspond to technology.
B) strategy should be congruent with external environment.
C) strategy should be based on human resource capability.
D) strategy should be a "fit" to economic resource base.

Question

Quizplus · Accepted Answer

Miles and Snow's Strategy Typology suggests that a company's strategy should be congruent with the external environment. This means that the company's strategy should be aligned with the characteristics of the industry it operates in, such as market conditions, competition, and customer needs. The typology identifies four different strategic types: defenders, prospectors, analyzers, and reactors, based on the degree to which a company's strategy aligns with its external environment.

Miles and Snow's Strategy Typology Is Based on the Notion