Which of the following is true about Porter's competitive strategies?
A) Differentiation strategies address whether the market scope is broad or narrow.
B) Differentiation can be broken down into low cost or broad scope categories.
C) An airline using the differentiation strategy would be likely to offer travelers refreshments at a reasonable price, rather than serve bounteous meals.
D) Apple, Inc. is a company that has benefited from a differentiation strategy and never tried to compete on price because it likes being perceived as an "elite" brand.

Question

Quizplus · Accepted Answer

Apple, Inc. has successfully used a differentiation strategy by focusing on unique product features and brand perception, rather than competing on price.

Which of the Following Is True About Porter's Competitive Strategies