A ____ strategy can reduce rivalry with competitors and fight off the threat of substitute products because customers are loyal to the company's brand.
A) low-cost leadership
B) focused
C) defensive
D) differentiation

Question

Quizplus · Accepted Answer

A differentiation strategy involves creating a unique and desirable product or service that sets the company apart from its competitors. By building customer loyalty through its brand image and reputation for quality, a differentiation strategy can reduce rivalry with competitors and make it more difficult for substitute products to compete.

A ____ Strategy Can Reduce Rivalry with Competitors and Fight