In many instances, companies will need to respond to both global and local opportunities simultaneously. In this case, the global matrix structure can be used.

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The global matrix structure allows companies to combine global and local perspectives and respond to both types of opportunities simultaneously. This is achieved by creating cross-functional teams that are responsible for specific projects or initiatives, and that bring together people from different geographic locations and areas of expertise. The matrix structure can help companies to balance their global and local strategies, and to leverage their strengths in different markets around the world.

In Many Instances, Companies Will Need to Respond to Both