When a company such as Coca-Cola decides to use the same product design and advertising strategy throughout the world, it is following the ____ strategy.
A) multidomestic
B) consortia
C) focused
D) globalization

Question

Quizplus · Accepted Answer

The globalization strategy involves standardizing product design, marketing strategy, and advertising across all global markets. Coca-Cola's decision to use the same product design and advertising strategy worldwide indicates that it is following a globalization strategy.

When a Company Such as Coca-Cola Decides to Use the Same