The slogan, "We're a no-frills business! When we save, you save!" exemplifies the strategy of:
A) low-cost leadership.
B) differentiation.
C) focus.
D) legitimacy.

Question

Quizplus · Accepted Answer

The slogan emphasizes on low costs and savings which is the main strategy behind low-cost leadership. This strategy aims at minimizing the costs to offer products or services at a lower price than competitors.

The Slogan, "We're a No-Frills Business! When We Save, You