Imagination Station uses an organizational structure that includes both functional divisions (such as marketing and HR) and a divisional chain of command (such as the marketing and sales divisions). For example, Raj, a salesperson for Imagination Station, reports to both the marketing manager and the sales manager as he starts to develop the Creative Minds account. Imagination Station uses a matrix structure.

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In a matrix structure, an organization combines functional and divisional chains of command in a grid so that there are two command structures: vertical and horizontal. Thus, a marketing person might report to both the vice president of marketing and to the project manager.

Imagination Station Uses an Organizational Structure That Includes Both Functional