A sociological challenge that must be overcome in order to be successful in the global market is
A) a lack of cultural understanding.
B) an overly anxious desire to please at all cost.
C) inequality of global natural resources.
D) wealth management.

Question

Quizplus · Accepted Answer

The understanding of cultural differences is essential to succeed in global trade. Americans have often been accused of ethnocentricity, which is an attitude that one's own culture is superior to all others. This type of attitude is a hurdle to be overcome in the global marketplace.

A Sociological Challenge That Must Be Overcome in Order to Be