A ________ represents a long-term partnership between two or more companies established to help each firm build competitive market advantages, without sharing the cost of risk.
A) multinational cooperative
B) shared venture
C) global franchise
D) strategic alliance

Question

Quizplus · Accepted Answer

A strategic alliance is a long-term partnership between two or more companies established to help each firm build competitive market advantages, without sharing the cost of risk. A multinational cooperative involves two or more companies from different countries establishing a joint venture to work together. A shared venture suggests that the cost of risk is shared. A global franchise involves a parent company granting a franchisee the right to use its brand name and business model in exchange for royalties and fees.

A ________ Represents a Long-Term Partnership Between Two or More