What Is the Advantage of the Free-Form Layout to the Consumer

What is the advantage of the free-form layout to the consumer?

A) Customers are exposed to a large quantity of merchandise.
B) Customers are can easily find merchandise in the store with this type of layout.
C) Customers feel they are in an intimate and relaxed environment and are more likely to buy.
D) The layout guides the customer through the store.
E) Customers can purchase merchandise at a lower price in this type of layout.