Atmospherics refers to the design of an environment via visual communications, lighting, colors, music, and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.
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Q2: Impulse products are products that are purchased
Q3: Stores design provides hedonic benefits by enabling
Q4: Which of the following is not an
Q5: The two benefits customers seek when shopping
Q6: Apparel retailers mostly utilize gondola fixtures.
Q8: Retailers are required to provide all of
Q9: A retailer considering LED lighting versus florescent
Q10: The best place for store planners to
Q11: Tonnage merchandising is a display technique in
Q12: Why is it important for stores to
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