In a SWOT analysis, potential internal strengths are helpful when they identify all key strengths associated with the competitive advantage, including cost advantages, new and/or innovative services, special expertise and/or experience, proven market leader, and improved marketing campaigns.

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In a SWOT analysis, identifying internal strengths such as cost advantages, innovative services, special expertise, market leadership, and effective marketing campaigns is crucial as these factors contribute to a company's competitive advantage.

In a SWOT Analysis, Potential Internal Strengths Are Helpful When