Most successful businesses utilize social media to communicate with customers. An important strategy for consideration is: Successfully implementing social media will
A) provide a well-defined purpose for the customer.
B) mostly serve as an outlet for sales promotion, for example, the distribution of coupons and deals.
C) provide one-way communication: from the business to the customer.
D) be socially conscious; it will inform customers of the social changes that surround them.

Question

Quizplus · Accepted Answer

Companies that successfully implement social media as part of their promotional presence know that the tool must be interactive, two-way conversation between the company and the customer. The use of social media must always serve a unique purpose for the firm's customers.

Most Successful Businesses Utilize Social Media to Communicate with Customers