Steve has convinced top management at his company that they can use data-mining techniques to develop new marketing strategies. One of the keys to the success of his suggestion is
A) obtaining a powerful mainframe computer that can perform sophisticated statistical analysis on huge amounts of data.
B) converting all data into a quantitative format so that it can be easily manipulated.
C) outsourcing all IT functions to an outside expert that can look at the data with "fresh eyes."
D) finding a way to access and integrate information from all of the different departments and divisions within the organization.

Question

Quizplus · Accepted Answer

Perhaps the most important factor in the success of data mining is to obtain access to all of the data that should be mined. Many organizations have multiple data storage systems that run on different incompatible platforms. Moreover, departments and divisions sometimes jealously guard their data. These problems must be overcome before a firm can use data-mining techniques successfully.

Steve Has Convinced Top Management at His Company That They