The strength of the cost-oriented method of setting retail prices is:
A) it considers the needs of the consumer
B) it is consistent with the marketing concept
C) it determines profit-maximization prices
D) it is designed to achieve target levels of profit
E) it is described by all of these

Question

Quizplus · Accepted Answer

The cost-oriented method focuses on covering costs and achieving target profit levels, rather than consumer needs or profit maximization.

The Strength of the Cost-Oriented Method of Setting Retail Prices