Which of the following statements is/are true?
A) Under the cost-oriented method, the retail price is determined by adding a fixed percentage to the cost of the merchandise.
B) With the demand-oriented method, prices are based on what customers expect or are willing to pay.
C) The keystone method of setting price involves doubling the cost of the merchandise to obtain the initial retail selling price.
D) All of these statements are true.
E) None of these statements are true.

Question

Quizplus · Accepted Answer

All the statements accurately describe different pricing methods: cost-oriented involves adding a percentage to cost, demand-oriented bases prices on customer expectations, and keystone involves doubling the cost.

Which of the Following Statements Is/are True