Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning a few promotional sales and will advertise through local newspapers.With the available information,what method would be best for Luke to pursue to develop his communication program?
A) Affordable method
B) Objective-and-task method
C) Percentage-of-sales method
D) Competitive-parity method
E) Developmental method

Question

Quizplus · Accepted Answer

Objective-and-task method determines the budget required to undertake specific tasks to accomplish communication objectives.

Luke Was Interested in Developing a Communication Budget for His