_____ refers to a potential customer's ability to recognize or recall that the brand name is a particular type of retailer or product/service.
A) Brand equity
B) Brand personality
C) Brand positioning
D) Brand image
E) Brand awareness

Question

Quizplus · Accepted Answer

Brand awareness refers to a potential customer's ability to recognize or recall that the brand name is a particular type of retailer or product/service.

_____ Refers to a Potential Customer's Ability to Recognize or Recall