Walgreens has had rapid growth in their store openings. Many times, they have stores within just a few blocks of each other. This is an example of Walgreens practicing
A) retail format development.
B) diversification growth.
C) market penetration.
D) market expansion.
E) market divestment.

Question

Quizplus · Accepted Answer

With market penetration, retailers use their existing retail format and devise approaches to get current customers to visit the retailer more often or to buy more. Market penetration approaches include opening more stores in the target market and/or keeping existing stores open for longer hours.

Walgreens Has Had Rapid Growth in Their Store Openings