Why do retailers use composite segmentation?
A)Benefit segmentation does not identify the customers' needs.
B)Geographic segmentation creates an unmanageable retail market.
C)Demographic and geographic segmentation identifies customers but not their needs.
D)Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used.
E)Benefit segmentation requires the application of complex statistical forecasting.

Question

Quizplus · Accepted Answer

Because no segmentation approach meets all the criteria,so multiple variables are needed to identify the customer's needs.

Why Do Retailers Use Composite Segmentation