There are certain criteria that a retail store can use for evaluating whether a retail market segment is a viable target market.A health food store wants to use benefit segmentation.Which criterion is it MOST likely to meet if it follows this segmentation strategy?
A)Accessibility
B)Identifiability
C)Flexibility
D)Actionability
E)Market size

Question

Quizplus · Accepted Answer

A health food store can utilize benefit segmentation to satisfy the needs for the targeted consumers which is actionable.

There Are Certain Criteria That a Retail Store Can Use