Bella is about to be married in two months. When she shopped for the bridesmaids' gowns, her gown, and flowers for the ceremony, she spent a lot of time in deciding what to buy. She was not sure whether her parents, in-laws, and fiancé would like her selections. Which form of purchase decision process is Bella engaged in?
A) Composite segmentation
B) Extended problem solving
C) Consideration set
D) Habitual decision making
E) Limited problem solving

Question

Quizplus · Accepted Answer

Customers typically engage in extended problem solving when the purchase decision involves a lot of risk and uncertainty.

Bella Is About to Be Married in Two Months