Many companies,such as IBM,have turned to multiple sales channels to sell their products and services.Companies that use multiple sales channels find that this choice has which of the following effects?
A)Using multiple channels causes confusion,both for the customer and the sales force.
B)Using multiple channels causes harmony,as all the channels use the same salespeople.
C)Using multiple channels causes synergy,although it takes planning to make sure the channels compliment each other instead of competing.
D)Using multiple channels causes hostility,because the different channels bring commissions down for salespeople.
E)Using multiple channels causes efficiency,as all the channels are managed by the same person.

Question

Quizplus · Accepted Answer

Using multiple sales channels can create synergy when they are planned and managed effectively to complement each other rather than compete. This can result in increased sales and a broader customer reach. However, it requires careful planning to avoid confusion among customers and sales force, and potential conflicts among the channels. Therefore, option C is the best choice.

Many Companies,such as IBM,have Turned to Multiple Sales Channels to Sell