What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
A) 0.2
B) 0.11
C) 0.02
D) 0.09

Question

Quizplus · Accepted Answer

The view-through rate (VTR) is calculated by dividing the number of views by the number of impressions. In this case, 900 views divided by 10,000 impressions equals 0.09.

What Is the View-Through Rate (VTR) of a Campaign That