When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
A) raise
B) lower, raise
C) raise, lower
D) lower

Question

Quizplus · Accepted Answer

If mobile drives more value, you raise the mobile bid. If desktop drives more value, you lower the mobile bid to allocate budget more effectively.

When Conversion Data Shows That Mobile Drives More Value, You