A lower CPA does not necessarily indicate higher profit. Why?
A) A lower CPA may be due to changes in network distribution.
B) A lower CPA may also have lower sales volume, reducing overall profit.
C) A lower CPA may be due to changes in CPC bidding.
D) A lower CPA may be due to additions in negative Keywords.

Question

Quizplus · Accepted Answer

A lower CPA (Cost Per Acquisition) might result from a lower sales volume, which can reduce overall profit despite the lower cost per acquisition.

A Lower CPA Does Not Necessarily Indicate Higher Profit