Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
A) Their campaigns' daily budget recommendations.
B) The number of relevant Display Network placements.
C) The amount of impressions served.
D) The click through rate (CTR) of their ads

Question

Quizplus · Accepted Answer

Negative keywords prevent ads from showing on irrelevant searches, leading to more relevant impressions and potentially increasing the CTR.

Negative Keywords Can Help Advertisers Refine the Targeting of Their