The first step in determining product price is:
A) Determining the cost of the product.
B) Developing pricing objectives.
C) Evaluating prices set by the competitors.
D) Selecting a pricing method.

Question

Quizplus · Accepted Answer

The first step in determining product price is developing pricing objectives, as it sets the foundation for the pricing strategy and aligns with the company's overall goals.

The First Step in Determining Product Price Is