In terms of international business strategy, which of the following is true regarding a multi-domestic strategy?
A) It uses the same products in all countries.
B) It centralizes control with little decision-making authority given to the local level.
C) It is an effective strategy when large differences exist between countries.
D) It provides cost advantages, improves coordinated activities, and speeds product development.

Question

Quizplus · Accepted Answer

A multi-domestic strategy is effective when there are significant differences between countries, as it allows for customization of products and services to meet local needs and preferences.

In Terms of International Business Strategy, Which of the Following