According to Anderson and Tushman,in the era of incremental change,firms:
A) attempt to achieve lower market segmentation by offering different models and price points.
B) undergo a period of turbulence and uncertainty.
C) focus on efficiency and market penetration.
D) focus on altering the architecture rather than improving components.

Question

Quizplus · Accepted Answer

In the era of incremental change, firms focus on efficiency and market penetration rather than making significant changes to their products, services, or processes. They seek to improve performance within their existing business model rather than creating new ones. This may involve refining existing products or processes to better meet customer needs or finding new ways to reach customers or increase market share.

According to Anderson and Tushman,in the Era of Incremental Change,firms