Firms often find it is difficult to make the transition between successfully selling to early adopters versus the early majority.

Question

Quizplus · Accepted Answer

Early adopters are typically more risk-tolerant and willing to try new products or services, while the early majority requires more convincing and may need to see evidence of success before making a purchase. Firms may need to adjust their marketing and messaging strategies to effectively reach and sell to the early majority.

Firms Often Find It Is Difficult to Make the Transition