Which of the following is true of the different advertising media?
A) Magazines have a short ad purchase lead time.
B) Yellow pages have low believability and are expensive.
C) Newsletters have a narrow reach, but provide high selectivity.
D) Telephone advertising has relatively low cost.

Question

Quizplus · Accepted Answer

The statement that newsletters have a narrow reach refers to the fact that they are typically targeted to a specific audience or group, but this also means that they provide high selectivity in terms of reaching that specific target market. The other statements are either incorrect or incomplete – for example, while magazines may have a relatively short ad purchase lead time compared to TV or radio, they are not necessarily the shortest lead time option. Yellow pages may actually have high believability for certain types of businesses, and the cost of telephone advertising can vary depending on the specific approach used.

Which of the Following Is True of the Different Advertising