Super Alarm Inc.makes customized door security systems which it sells under its own brand name.These security systems require installation,extensive customer education,and regular services._____ will be the most appropriate selling method for Super Alarm Inc.
A) Employing a direct sales force
B) Creating an online ordering system
C) Using a mail-order catalog system
D) Using a cannibalization strategy

Question

Quizplus · Accepted Answer

Employing a direct sales force would be the most appropriate selling method for Super Alarm Inc. as their product requires extensive customer education and installation. A direct sales force can provide personalized demonstrations, answer customer questions, and oversee installation to ensure customer satisfaction. This method would also allow for regular follow-up services to be provided, strengthening customer relationships and potentially leading to repeat business. The other options, like online ordering or mail-order catalog, may work for simpler products but are not practical for Super Alarm's customized and complex security systems. The cannibalization strategy is not a selling method but a marketing strategy used to introduce a new product that may cannibalize sales of an existing product.