Difficulty in transition between successfully selling to early adopters versus the early majority results in a chasm in the product's diffusion curve.

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The concept of the "chasm" in the product diffusion curve was introduced by author Geoffrey Moore in his book "Crossing the Chasm". It refers to the difficulty that many products face in transitioning from early adopters (who are generally more risk-tolerant and willing to try new things) to the early majority (who are more conservative and require more evidence of a product's viability before they will buy). This can create a significant obstacle for companies that are trying to scale their sales and achieve broader market penetration.

Difficulty in Transition Between Successfully Selling to Early Adopters Versus