Which of the following is true of rule-of-thumb methods for allocating IMC budgets?
A) It creates a budget by first establishing a set of communication objectives.
B) It uses prior sales to determine the present communication budget.
C) It allots a budget according to the profits made in previous quarters.
D) It requires limited negotiation among managers.
E) It allocates an equal budget for all departments.
Correct Answer:
Verified
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